People | Nouns | T-shirts | Coffee
We want to launch a stamp-collection-loyalty program with 10+ authentic coffee shops. When a customer buys a coffee cup he/she will receive one stamp. When a customer collects 10 stamps he/she can exchange a coupon card for a free nounish t-shirt or a nouns branded drip-bag coffee. The goal of this proposal is to create a sustainable proliferation machine in the form of Nouns Coffee and T-shirt brands.
A cool collaboration where:
- Nouns would provide t-shirts and drip-bag coffee
- Coffee shops provide access to popular locations and distribution channels
- Nouns would get visibility and continuous proliferation
- Coffee shops get more sales, more customers, and more competitive hence even better proliferation location
After the loyalty program, we will sell drip-bag coffee and pay a royalty from each sale to the coffee shops.
The earned money will be used to:
- compensate work of the team
- make project self-sustaining
- slowly expand to other geographical locations (Japan, and Singapore)
- payback to NounsDAO by acquiring some nouns (hopefully in a year)
We put together a very korean way to promote NounsDAO. We want to launch a stamp-collection-loyalty program with 20+ authentic coffee shops. When a customer buys a coffee cup he/she will receive one stamp. When a customer collects 10 stamps he/she can exchange a coupon card for a free nounish t-shirt or a noun’s branded drip-bag coffee.
The goal of this proposal is to create a sustainable proliferation machine in the form of Nouns Coffee and T-shirt brands. Stamp-collection-loyalty program is a tool that would help quickly create visibility and promote Nouns in a short period of time. After the loyalty program we would offer to coffee shops to continue working with us and sell nouns drip-bag-coffee. We are going to pay a royalty fee from each sale. This would create a unique distribution channel. The coffee shops would be able to make extra money. The NounsDAO would get constant visibility at 10+ coffee shops.
- Launch a stamp-collection-loyalty program at 10+ authentic coffee shops in Korea
- Make a delicious drip-bag coffee (available online worldwide)
- Make collection of cool nounish t-shirts (available online worldwide)
- Give one stamp each time a person buys a coffee cup at a coffee shop
- Give a free t-shirt or a drip-bag coffee to people who collect 10 stamps
- Additionally, sell t-shirts and drip-bag coffee at coffee shops and online
- Introduce more nounish products such as caps, mugs, tumblers, noggles etc
- Invite other brands and companies to join stamp-collection-loyalty program for a fee (Example, nouns would provide coffee, Mercedes Benz would provide golf balls etc)
- Strive towards sustainable business that can scale-up
- Reinvest money into making and distributing more nounish stuff!
The Value - Proliferation for 6 months
- Nounish posters on windows at 10+ coffee shop locations
- Nounish t-shirts and drip-bag coffee stands at 10+ coffee shop locations
- The stamp-collection-coupons will feature randomly selected noun-head-traits. It will be effective way to introduce people to nounish pixel art
- People will wear nounish t-shirts and spread nounish vibe among their friends
- People will enjoy nounish coffee while working at home and might join twitter spaces and follow sns
- A link to a korean version of ThisIsNouns will be featured on all products.
First, we want to create high-quality 100% cotton nounish t-shirts. We are planning to design around ten different t-shirt designs that would appeal to different demographics. About 2,000 t-shirts will be manufactured and available for free via a stamp-collection-loyalty program at 20+ coffee shops. Each time a customer buys a coffee he will get a noggles-stamp on a card. A coupon card with 10 stamps can be exchanged for a free nounish t-shirt or a drip-bag coffee.
Image 1. the key to success is a high quality t-shirts. We are going to make custom cut t-shirts made from 100% cotton. The t-shirt/polo cost around $15-$18 to manufacture including labels, artwork printing, and packaging. The fabric is available in various colors to match mood of spring and summer.
Drip-bag coffee is the best coffee when you consider preparation time and freshness and will attract a lot of loyal customers. We want to roast two types of coffee: a classic black coffee and a vanilla flavored coffee. The coffee will be packed into a drip-bag filters and the whole package will feature noun head-traits for example an ape with red noggles. We are going to include links to korean version of ThisIsNouns and other sns accounts on the package.
Image 2. Nouns Coffee - a classic black or a vanilla flavored drip-bag coffee.
The coffee shops
We want to partner with small coffee shops around Korea and give them access to run a stamp-collection-loyalty program. The authentic coffee shops would be able to use a loyalty program to attract more customers and compete with franchise coffee shops. We are going to set a display with t-shirts and drip-bag coffee. People will be able to check the quality of t-shirts while waiting for coffee and get one right at the counter after collecting enough stamps. After the end of loyalty program we will keep selling drip-bag coffee at coffee shops and pay a royalty from each sale.
Image 3. A coffee shop counter with coupons for nouns stamp-collection-loyalty program
Image 4. When people buy a coffee cup they will be given a coupon card featuring nouns heads. Each time a person buys a coffee he will receive a stamp. A coupon with 10 stamps can be used to redeem a nounish t-shirt.
Image 5. Authentic coffee shops with beautiful scenery and interiors. The coffee shops are run by individual owners and have a unique interior style, beautiful scenery, and best locations in town.
Value for Nouns
The NounsDAO will have constant exposure at 10+ authentic coffee shops, The front windows will be decorated with nounish posters and information about loyalty program.
In order to guarantee a sustainable proliferation of Nouns we would also sell some nouns branded t-shirts and drip-bag coffee online.
jhee and duckhead will be responsible for coffee shop decorations, posters, toys, and creating nounish vibes
fiveoceans_dev and friends from Morph will take responsibility to design, manufacture, and distribute t-shirts
Buena retailing will be responsible to make a delicious drip-bag coffee, and apply for export license. Buena is a good friend of fiveoceans.
$15,000 - commission 10 artworks for t-shirt
$35,000 - manufacture 2,000 t-shirts (worldwide online sales)
$50,000 - start Nouns drip-bag coffee brand (worldwide online sales)
$10,000 - decorations $1k per location (furniture for t-shirt stands, posters, toys, noggle stamps, coupon cards, and others)
$10,000 - photo & video; documenting project progress to share on sns
$10,000 - minimum operations cost for fiirst 2 months
$20,000 - logistics & storage
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