The project is an eCommerce platform to sell Nouns related merchandise.
There will be 2 stages to the project, which will allow us to get up and running quickly and then further the development with unique features that will enhance the user experience.
Origin of the Project:
One of the keys to the culture around Nouns and to proliferate them onto the world, is to create physical manifestations of them in the real world. I see the great interest in merchandise from the Nouns community and holders, therefore I propose to start an online store for nouns merchandise with amazing swag for everyone to use in the real world, both for fractional owners, full owners, and anyone else who likes the nouns!
nouns.shop will have amazing high-quality swag, customized and branded with the Nouns figures and with the Nouns DAO logo.
We envision nouns.shop to be the official Nouns merchandise shop. Our goal is for it to host all future merchandise drops for nouns. For example, if the DAO approves the creation of custom-made merch by an artist, we will be adding the product to nouns.shop to make it easy and consistent to shop for cool merch.
What is it?
The Nouns.shop will include different customized products that were selected based on a survey that was passed around the community.
The items are made on-demand to eliminate unnecessary waste. The goods will be sent out within 5-10 days.
The store will initially include: high-quality clothing, personalized for each noun and size and color.
Embroidery \ Silk printed T-shirt = 24 USD \ 0.0071 ETH
Embroidered \ Silk printed Hoodie = 60 USD \ 0.018 ETH
Note: some nouns have more than 6 colors in this situation, we will recommend using silk printing to achieve all colors.
Note: some nouns have more than 6 colors in this situation, we will recommend using silk printing to achieve all colors.
Future products:
Along with more garments styles, we plan to add custom made garments with embroidery logo from the high end brand nakedcashmere.com these are going to be our premium products and will sell at an estimated price: 500usd- 200usd- 350usd
- Creative one-of-a-kind 3D printed creations
My specialty is working with 3D printers, Iām best known for my researches and work around 3D printed fashion (watch my ted.talk therefore I would love to have 3D printed creations using the 3D nouns project files.
The product the most of you voted for was a 3D printed portrait of nones framed and a 3D printed colorful noun figure to be placed on your desktop.
Prices and simulations will be available soon.
- Branded Ledger Nano X with the DAOās logo
Ledger offers customized Ledger hardware wallets. I think it is fun to have branded ledger with the nouns DAO logo. We will need to order 300 pieces in advance. What do you think about this?
Customised Ledger Nano X = 105 USD \ 0.031 ETH
- Fun accessories including stickers of the Nouns, hats, and socks.
Embroidered Socks = 30 USD \ 0.0088 ETH
Embroidered hat with Nouns logo = 36 USD \ 0.011 ETH
Each package will be gifted with 5 stickers
Phone cover 18 USD \ 0.0053 ETH
Project Ethos
We are concerned about making an environmental impact, all of the fabric, products and packaging will aspire to be sustainable and clean as much as possible. To kick-off fast we will start with this mission in mind and will constantly improve over the months.
The better the quality, the longer the product lasts; For example, most of the garments Iāll select are made of natural sustainable cotton \ Naked Cashmere\ 100% Recycled Cotton jerseys. These garments are high quality they look amazing and very comfortable as well as are sustainable by design and made to be used for many years.
The 3D printed materials that Iām using are bio-degradable made by corn, some of them are made from old waste. ALL of the 3D printed objects are potentially recyclable.
Our goal is to use on-demand manufacturing. By choosing print-on-demand, we choose apparel thatās created only as the order is placed, creating less fabric waste than conventional manufacturing.
These are recyclable and We offer free shipping to all orders over 50 USD
Scope of the website project
Stage 1 (1 month to launch)
Objective: Speed to market.
Breakdown:
- Building a basic website that includes the following pages:
- Homepage
- About
- Contact
- Adding online shop functionalities:
- Shop page
- Single product pages
- Variations structure (colors/sizes/options)
- Account
- User details
- Addresses
- Payment methods
- Orders/Order History
- Individual Order View + Order Status
- Login/Registration flows
- Category views
- Cart
- Checkout
- Card payments via Stripe
- PayPal payments
- Crypto payments (BTC & ETH)
- Order Confirmation
- Shipping settings & tracking
- Guest checkout (without the need to register)
- Email setup
- Creating the required email notifications for the shop (orders, logins, shippingā¦)
- Connecting to Sendgrid to ensure deliverability of email notifications
- Connecting to email service (Active Campaign) for additional communications
- Newsletter set up
- Building nurturing sequences
- Abandon cart sequence
- Designing the platform taking inspiration from Nouns.wtf
- Populating 1,000 products - an initial number of 10 product types for 100+ nouns (by the time of the launch) + Adding 10 variations per day, for the new daily noun.
- Structuring the user flows throughout
- Testing
- Push to live!
Stage 2 (The core of the offer - 2 months after stage 1)
Objective: Enhancing capabilities to improve user experience through custom flows.
Breakdown:
- Custom User Flows
- Build your own Noun
- Step 1: Visual interface to choose the components of the noun (compared to the current tool, which just has dropdowns)
- Share on Twitter (optional)
- Step 2: Choose the products
- Step 3: Preview the products with the newly created noun
- Step 4: Checkout.
- Step 1: Visual interface to choose the components of the noun (compared to the current tool, which just has dropdowns)
- Randomly Generate a Noun
- Step 1: Click 1 button to generate a noun
- Share on Twitter (optional)
- Step 2: Choose the products
- Step 3: Preview the products with the newly created noun
- Step 4: Checkout.
- Step 1: Click 1 button to generate a noun
- Build your own Noun
- API Integration to pull in new Nouns on a daily basis which will automate the creation process of new products on the shop and will allow us to have new Noun products available as soon as they are released for auction.
Opportunities:
Special editions: artists and designers are welcome to upload their products into the http://nouns.shop/ and sell their products and creations. With a vision to be the official marketplace for nouns merchandise in the future.
We are here to improve! Let us know what features you want nouns.shop to add!
Who is building this:
Danit: Hi, Iām Danit. Iām a fashion designer and a pioneer in 3D printed fashion. In 2015, I made international headlines for being the first designer in the world to create an entire collection using desktop 3D home printers.I filed 2 patents about soft 3D printable materials. I believe that 3D printing opens up fascinating new opportunities in fashion, combined with the power of NFTs my vision of downloading and printing clothes is closer than ever.
In 2018, I was recognized as one of Europeās Top Women in Tech by Forbes. In 2019, the BBC named me as one of the 100 most inspiring and influential women in the world. Iām based in Tel Aviv Israel. I graduated from Shenkar college of engineering and design. In 2021 I opened the first 3D printable fashion NFTs store. I was fascinated to learn about the nouns movement and want to contribute so I can learn more about how the DAO is operating from first hand. Iām passionate about making these cool merch for the cool nouns!
You can read more about me here: https://en.wikipedia.org/wiki/Danit_Peleg
Vito: Built his first website at 14 years old on GeoCities & then started building websites for clients as a freelancer while touring the world as the leader of a rock band. This eventually grew into an agency with a team of 12 based in London building 800+ websites and online shops .Before he founded Atarim.io to redefine the way web agencies work: now allowing 5,000+ web agencies from around the world to collaborate with 105,000+ of their clients through his platform. To continue on the mission of empowering website owners and agencies to collaborate, he recently launched Bertha.ai - the first AI-driven content creation tool for WordPress (The biggest open source project in the world). Intrigued by the vision of Nouns, he is excited to work on his project and bring his team, which currently manages hundreds of websites, to accelerate the build of the shop.
Compensation:
Danit:
- Project management, shop implementation, UX, Initial tests & runs for product quality check samples: $30k
- Monthly operations / Merchandise curation / customer support: $6K/mo
- Prepayment for 5 months, or some other way for the DAO to pay monthly($25K)
- A new proposal will be issued after 6 months to continue engagement
- Prices of products on the site will be at COGS + 50% margin which will go to the proposer (price examples above are including the margin)
- OPTIONAL: Branded Ledger inventory (minimum 300 pieces): $36,178 (link to Ledger price sheet)
- Sales of Ledger will be offset in the next proposal (e.g. if 87 pieces are sold for $10K, then this will āearnā the DAO 2 more months of maintenance at $5K/mo)
- Co-Branded 2020.pdf
Vito:
- Stage 1: Online shop with initial 1,000 products (10 product types for 100 nouns): $10k
- Stage 2: Custom development of noun creation and product customisation as well as API integration for product automation at scale (for daily creation of nouns): $30k
- Maintenance of website: $2K/mo for 5 months or some other way for the DAO to pay monthly = $10K
Total:
- The total cost for the project, including 6 month maintenance and operations:
- $110K (~32 ETH)
- (optional) + $36,178 for Ledger inventory (~10.5 ETH)
- $110K (~32 ETH)
Road Map
- [x] Run a survey to learn about product-market fit: I ran an objective survey to learn about the product-market fit. 15 nouns from the community answered the survey and I learned that 14 of them want to get their noun merch to their mailing address.
- [x] Buy nouns.shop
- [x] Post proposal on discourse
- [ ] Produce prototypes of the product and some of the core functionality of the shop
- [ ] Get the proposal on-chain
- [ ] If the proposal is accepted- Progress updates will be sent once a week
- [ ] Design and order the first bunch of inventory, packaging, produce the swag.
- [ ] Launch website 1.0 on https://nouns.shop/
- [ ] Stage 2 - Customised flows (enhanced playground) and API integrations
- [ ] Send the new extended proposal to the nouns DAO to extend the contract to maintain the website for the next 6 months.
We are ready to kick off. We will start working on it on the same day we get the approval from the DAO.
Potential ideas for the future:
- Add more products to the platform
- Improve the packaging and garments labeling
- Invite artists and designers to join the platform and add more products to the website.
- For a celebration, I am thinking about creating a custom-made circular, 3D printable fashion NFT collection inspired by the nouns community, style, and mission this collection will make headlines!
- Create wearables for the metaverse with the noun garments
Some of what you guys said in the survey
āCool af! Even more amazing if i can use crypto to buy it. And if you want access to the store, you need to have the Noun DAO nftā
āIād love it. I think each Noun should have a kit available for sale to anyone who wants to buy it. Further, it would be great if I could create a Noun and order a lot (via something like nouns.wtf/playground)ā
āHope fractional owners can receive something tooā
Thank you for reading and would love to get your feedback!!
Danit & Vito