⌐◧-◧ TL;DR: Nouns On The Ground 2023 is requesting 520 ETH in funding for one year, which will allow NounsOTG to nounify 18 events during 2023, with a focus on 4 major events; NFT Paris, ETH Denver, NFT Toronto and Burning Man. Will there be a wooden effigy of Noun 0 burned IRL at Burning Noun? Read on to find out.
Setting the NounsOTG 2023 Event Calendar at the beginning of the year will allow other builders to have a solid foundation of nounish proliferation hot spots for the year. In order to capture the content to make the feeling of these experiences available for everyone, NounsOTG will produce a Docuseries that focuses on the organization and activation of each event. A “Behind The Scenes” inner workings of NounsOTG, telling the story of a successful builder, proliferating the Nouns meme IRL and OTG.
Nouns On The Ground also commits to doing a total of 144 live podcasts over the course of the year called “Nouns On The Air (NounsOTA)”, where we highlight People, Places and Things during the planning, execution and proliferation of these activations. People will be able to participate in these shows regardless of being at the event or not, further connecting the nounish community with the IRL OTG world of Nouns.
Nouns On The Ground has been highlighting people, places, things and ⌐◧-◧ for the past 6 months. A more in depth look at these past 6 months On The Ground can be found at the end of this Proposal and on the NounsOTG TikTok, YouTube & Twitter. These are all great places to DYOR! There are separate forums (164) to discuss each NounsOTG event and each NounsOTA episode in the brand new NounsOTG Discord; meant to be a hub for OTG conversations for each event and podcast.
⌐◧-◧ Deliverables Upon Completion of the Proposal:
- Proliferation of Nouns at 18 different major NFT/Crypto and Social events.
- Nouns On The Ground in 17 different cities worldwide.
- Larger nounish activations at NFT Paris, ETH Denver and NFT Toronto.
- Dedicated nounish activation and art installation at Burning Man 2023.
- Coverage of each event posted to the NounsOTG social media suite.
- A Docuseries with BTS features of the entire journey over the year of events.
- 144 Produced Nouns On The Air shows to highlight people, places and things.
⌐◧-◧ Total Proposal Ask: 520 ETH ($623,986 USDC with 1 ETH = $1,200 USDC)
(An additional 50 ETH is added to the Proposal to account for market volatility while this proposal is being voted on. If the proposal is successfully passed, the ETH amount will be converted to $623,869 USDC. The remaining ETH will be sent back to the NounsDAO Treasury. 1 ETH will be held by the multi-sig to cover all transfer fees.)
⌐◧-◧ OTG TOTAL BREAKDOWN: $562,786 USDC for Nouns On The Ground (NounsOTG) to nounify 18 different events in 17 different cities during the 2023 year. In addition to being at each event, this Proposal will focus on larger sponsorships and event activations at 4 of these events. Please observe the budget breakdowns for these specific events below.
⌐◧-◧ OTA TOTAL BREAKDOWN: $61,200 USDC for Nouns On The Air (NounsOTA) to produce 144 live podcasts over the course of the event calendar, one year, to supplement the “On The Ground” activations by highlighting people, places and things during the entire process.
To view these numbers outlined below, click here.
⌐◧-◧ Nounifying Crypto and NFT Native Events
All events in green above are Crypto/NFT native events. These activations will include nounish giveaways, interviews with event participants and spreading the Nouns meme in a variety of different ways based on the type of event. QR Codes, POAPs and social media analytics will be used to measure reach and provide more information attached to specific events/campaigns. For more examples of this type of OTG proliferation, please reference the Prop 110 Case Studies at the end of this Proposal.
⌐◧-◧ Nounifying Popular Social Events
All events in pink above are social events. In addition to NFT/Crypto native events, NounsOTG will attend and Nounify prolific social events that are in alignment with Nouns branding and the larger brand recognition that we could obtain this year. These social events include Noun by NounWest, Nounchella, Cannes Film Festival, Tribeca Film Festival, Burning Noun and SXSW Sydney. For more examples of this type of OTG proliferation, please reference the Prop 110 Social Experiments at the end of this Proposal.
⌐◧-◧ Travel Costs - Flights & Accommodation
These costs cover 2-3 airline tickets (depending on the size of the event) to events, insurance and checked bag fees. For each event, the travel expenses/airline ticket price was calculated with 10% added to the total cost to account for price changes over the next several weeks during the Proposal process. Accommodation is covered at each event for Aubtoshi and production crew members. For each event, the accommodation price was calculated with 10% added to the total cost to account for price changes over the next several weeks during the Proposal process.
⌐◧-◧ Transportation/Per Diem Costs
During OTG Activations, costs accrue around each activation and social event including transportations or “Uber costs” as well as food for working team members, water and other toiletries or event supply items that might need to be purchased. An industry standard of $100 per diem per person on the ground covers these costs. These specific costs are calculated at the price of 2 individuals receiving per diem per day on the ground.
⌐◧-◧ SWAG - Merch & Giveaways & Activations
SWAG is anything that the NounsOTG team will be giving away as a brand tool during these activations. This includes stickers, T-shirts and other nounish items. NounsOTG has an ongoing relationship with builders in the DAO to ensure that these items come from builders who work within the ecosystem.
⌐◧-◧ Aubtoshi, Production & Administrative Costs
Aubtoshi’s payment for NounsOTG management on Prop 110 was $3,600 per month to manage 6 major events over 6 months. With the amount of events doubling on this Proposal, Aubtoshi’s NounsOTG management and expertise to do so will double to ensure full time focus on each of these OTG events. Production costs are paid on a per event basis and cover capturing content while OTG, editing and distributing the content over the various OTG social media channels. Administrative costs cover the management of calendars, shipment tracking, live production schedule management, vendor coordination, and overall schedule and time management of NounsOTG events and activations.
⌐◧-◧ NounsOTG x Activations All events in yellow above are the main activations. These 4 main OTG activations in 2023 are NFT Paris, ETH Denver, NFT Toronto and Burning Noun. NounsOTG has laid out the budget for each of these events below:
⌐◧-◧ NFT Paris is holding its second annual NFT event. After selling out a smaller venue last year, the team has more than doubled down with the iconic Grand Palais, which sits right across from the Eiffel Tower. John Hammon’s successful nounish activation throughout Paris, France helped bring new crypto users to the forefront, all with their eye on attending this event. Aubtoshi is already approved as a speaker. Our budget would account for a shared Platinum Sponsorship with Poap.fr (same level as Ledger), items needed for a booth activation, a speaker slot and a budget to throw a smaller/more intimate activation to celebrate the end of this event. We will begin immediately implementing a production schedule of this event if this Proposal is successfully passed. (NFT Paris Website)
⌐◧-◧ ETH Denver takes over the entire downtown Denver, Colorado area for a week to celebrate and educate event goers on NFTs, crypto and the web3 space in general. This event is known for having a jam packed daytime schedule with few social event options in the evening. NounsOTG has the opportunity to sponsor and produce an artist focused social event for 1-2 days during the event. The private location (think giant warehouse with open walls for artists) is on hold with nounish friends and we will begin immediately implementing a production schedule of this event if this Proposal is successfully passed. (ETH Denver Website)
⌐◧-◧ NFT Toronto is another first annual event celebrating the increase in NFT and crypto native users in the Toronto, Canada area. One of the founders is involved with the Solana Nouns team and is determined for this event to be nounish. Budgets account for sponsorship opportunities and the chance to create a social, interactive nounish experience. (website launching soon)
⌐◧-◧ Burning Noun (Burning Man) is an event known by people from around the world as one of the most dynamic and unique art festivals in existence. For one week, an entire city is formed with the center point being a wooden structure called “The Man”. All attendees are encouraged to participate by creating art cars and wooden structures of their own that can be ceremoniously burned at the end of the event. We want to have a focus on Burning Man as a proof of concept for larger event participation in purely socially events. We will construct and burn a wooden effigy of Noun 0, releasing energies and paying homage to the origin Noun, while lighting the way towards the future of all Nouns.
⌐◧-◧ NounsOTG Multi-sig (3/5 Signature)
The NounsOTG Multi-sig will be a 3/5 signature multi-sig that will disperse funds on a monthly basis based on the timing of each event/prop. All event budgets must be transferred a minimum of two months prior to the event itself. All events that take place in under two months will be transferred immediately upon a successfully passed Proposal.
- Signer 2:
- Signer 3:
- Signer 4:
- Signer 5:
⌐◧-◧ First Transactions (activated with successful Proposal):
- 570 ETH transferred to the NounsOTG multi-sig upon successfully passed Proposal.
- $623,986 USDC converted from the total amount of ETH.
- 1 ETH will be held in the multi-sig to cover any/all transfer fees.
- All remaining ETH sent back to the NounsDAO Treasury.
⌐◧-◧ 2023 Releases: Total: $623,986 USDC
- Immediate release 01/2023: $129,967 USDC
- 02/01/2023: $49,810 USDC
- 03/01/2023: $53,307 USDC
- 04/01/2023: $83,106 USDC
- 05/01/2023: $39,476 USDC
- 06/01/2023: $68,690 USDC
- 07/01/2023: $39,500 USDC
- 08/01/2023: $48,970 USDC
- 09/01/2023: $62,710 USDC
- 10/01/2023: $16,150 USDC
- 11/01/2023: $16,150 USDC
- 12/01/2023: $16,150 USDC
- Remaining ETH held for Transfer fees sent back to the DAO
⌐◧-◧ Changes in Multi-Sig Will Be Made Public
If for any reason during the course of this Proposal a Signer needs to step-down and fill their position, all changes made to the signers of the wallet will be made public.
⌐◧-◧ Event Changes and Cancelations
If for any reason a listed event cancels or postpones to a date that is no longer possible due to schedule conflicts, the signers of the multi-sig can decide if changing the event is possible. If a change is not possible, funds pertaining to that specific event will be sent back to the DAO. All changes that require these decisions will be made public.
⌐◧-◧ Proposal Transparency & Proposer Accountability
NounsOTG wants to be an example of going above and beyond. We believe that reporting has multiple benefits including data generation to assess further involvement with IRL events/activations in the future. It also helps future proposers understand the hard costs associated with IRL events. This prop and supporting documentation can be used as a measurement tool to evaluate future activations of this type. We hope to continue to serve the community and represent Nouns DAO IRL.
Why is NounsOTG the right fit for continued IRL representation of Nouns? NounsOTG has been operating within the nounish ecosystem for more than 6 months through each of the following on-chain Proposals and NSFW funding rounds:
- NSFW - NFT NYC 2022 (first official activation)
- On-Chain - Proposal 110
- NSFW - Michigan University Final Home Game
- On-Chain - Proposal 166
In July 2022, Nouns On The Ground had a successfully passed on-chain Proposal, Proposal 110, which was designed to proliferate Nouns over the course of 6 months. We have had so many valuable lessons from these experiences that will allow NounsOTG to make this next six months a valuable investment on the DAO’s end when it comes to IRL integration of the meme.
These proposals have allowed NounsOTG to interact with 11 different on-chain proposals within the nounish ecosystem. This has evolved our understanding of how to interact with and educate the public on the Nouns meme and the ecosystem as a whole, while meeting other builders and learning their stories.
We have included case studies and data sets for the DAO and future proposers. Our learning experience benefits everyone.
⌐◧-◧ #1 OTG Takeaway From Each Event
- Positive Interactions Are Memorable (Los Angeles, California)
- Repetition Is Key (Hollywood, California)
- The Meme Is Engaging (Denver, Colorado)
- Collabs Create Success (New York City, New York)
- Hackers Build On Nouns (Berlin, Germany)
- Content Is King (Munich, Germany)
- Representation Matters (London, England)
- Fans Make Brands (Ann Arbor, Michigan)
- NFT Art Is In Pop Culture (Miami Beach, Florida)
Please refer to the case studies provided for the 6 main events and 3 additional social experiments that were covered within Proposal 110 as well as the Michigan University event covered by NSFW. To see larger versions of these images below, click here.
Watch a full video of NounsOTG at NFT Expoverse LA here.
Watch street interview content from the Hollywood and Universal Studios activation on the NounsOTG TikTok account here.
Watch street interview content from the Denver activation on the NounsOTG TikTok account here.
Watch short form interview content from the Advisory Fashion Show activation on the NounsOTG TikTok account here.
Watch full interviews with some of the builders from ETH Berlin here.
Watch all the on the ground interviews from Oktoberfest on the NounsOTG TikTok account here.
Watch the full 25 minute Nounish Panel at NFT London here.
Watch the full interview with MGoPatio, founder of the Nounish Cancer Charity Beer Garden, Stadium Club 327 here.
⌐◧-◧ OTG Example of Larger Activation Funding - Proposal 166 Budget
To get a better understanding of event budget breakdowns as it relates to the involvement of NounsDAO, let’s look at the Prop 166 Budget that was recently executed. The Rose Parade x Rose Bowl is a 10 day OTG activation with key 3 events happening that require venues, coordination of over 15 brand ambassadors, proliferation of thousands of nounish items and travel/accommodation costs for 4 OTG members.
It is important to note that although content creation and dissemination was not outlined in Prop 110 as a deliverable, it became clear to NounsOTG during our first 6 month trial that content capturing and creation are vital when proliferating IRL to create value from the event even after it has been completed. All content you see on these case studies is being scheduled to be distributed on the NounsOTG YouTube, NounsOTG TikTok and NounsOTG Twitter accounts over the next several weeks to maintain a stream of content while we capture this next phase of material. I have spoken at length about these various events on different Twitter spaces and podcasts such as The Noun Square, the Noun O’Talk Podcast and the Nounsfolk Podcast.
⌐◧-◧ Note From Aubtoshi
Thank you to NounsDAO, Nounders, Nouners and all of the sub communities who make up any part of any one vote within the DAO. I believe in DAO’s. I believe in the technology behind NounsDAO. I believe in the power of CC0 and I am grateful for every moment I get to continue to build for Nouns.