Hi Nouners. I am planning a digital art exhibition on billboards throughout July for Plastic Free July.
12-15 great artists have created work around theme of the oceans, plastic pollution, consumerism and environmental themes in general. These will be displayed on billboards across different cities to millions of people around the world to inspire, educate and encourage one and all to live a more sustainable life. We can also mint some of the art as editions and we may do some social challenges with rewards to encourage plastic free living. Also there will be lots of social and some press about it all. We have done this for the last 4 years and everyone loves it - as it not only highlights an important environmental issue, but also supports and showcases digital artist and brings art into the public realm for all to see whilst using adverting for good.
This event will proliferate Nouns by:
- Creating awareness of the nouns brand within the general public & web2 community (the millions of people that see the billboards).
- Having the logo on each billboard for brand awareness.
- Community engagement with a nouns themed art competition on the theme of the exhibition with the winner being featured in the billboard exhibition.
- Showing that the Nouns brand cares for people & the planet. Fostering a sense of trust for the brand.
- Raising awareness of environmental issues within the community and helping to educate, inspire and shift behaviours.
- Social media & press about the exhibition helping to drive engagement and attract new supporters & followers to the Nouns community.
- Utilising web3 & NFTs for good & social impact.
- This can also be part of Onchain Summer and amplified through that.
Funding - 2 Eth
- Production
- Design
- Social
- Press
- Minting
Other information:
- Each year the billboards have been seen by 20 million+ people
- Each year we have had around 800,000 lifetime views across online & social
- We also managed to plant 2000 trees one year from auctioning the digital art
What does everyone think