I’d like to ask the Nouns community for feedback and ultimately for support in maintaining a Nounish ethos at an established charity beer garden. I want it to keep the community event from becoming a “corporate experience” or a private rental. I’m not asking to take a chance on something that could make a difference because it already has — attracting tens of thousands of patrons, raising awareness, and grossing six figures for cancer support programming since 2016. After years of out-of-pocket funding, I need help keeping it open. I’d like to partner with a nimble, community-minded DAO instead of a rigid corporate sponsor. Who exemplifies the open community ideal better than Nouns ?
This project could put the DAO at the forefront of philanthropic impact engagement and literally put Nouns on the map while changing thousands of lives. I’ve received encouraging responses from two Nounders but this decision relies on the entire community so I’d like to hear feedback from as many people as possible before submitting a proposal.
Nouns glasses added to show what Google Earth/Maps could look like in the future…and also show the proximity of the beer garden site to the stadium.
Primary goal: Nouns sponsorship of an established IRL charity beer garden and community tailgate outside the largest stadium in the country; preserving public access with a charitable goal instead of a private or corporate operation.
Secondary goal: Annex property adjacent to beer garden site to provide clubhouse and garden space during the college football season and, December through August, dedicate a residence to families requiring short-term accommodations while visiting the children’s hospital two miles away.
Benefits to Nouns DAO: I’d like to emblazon a pair Nouns glasses on a massive tent or, with a multi-year partnership, add 60-foot noggles to the artificial turf installation so they’re visible when Google Earth updates their satellite maps. Furthermore, I’ll print Nouns glasses on pint cups (BeerNoggles!) and volunteer t-shirts. It’d be great to build relationships within the Nouns community to supply physical glasses to some lucky patrons (and a see those selfies on social media).
I’m open to a Nouns naming opportunity for the event and/or facilities. Press coverage during the season presents a fantastic opportunity to tell the Nouns story and onboard new Nouners. If a Noun hodler is looking for accommodations or 48-yard line tickets, I know a guy (me…I’m that guy).
Background: I founded the cancer support community charity beer garden in 2016, not long after my wife battled (and beat) breast cancer. Served by top regional food trucks and with craft beer flowing from 10 taps, it attracted tens of thousands of patrons and grossed six-figure sales with 100% of beer sales going to a 501(c)(3) cancer support community. With my charity co-host, we met all the requirements of the state special permit for alcohol sales: fencing for access control; private security; liability insurance; restrooms and sanitation. Family-friendly and open to the public, the beer garden quickly became a favorite destination for home and visiting fans. By the third season it threatened to overflow the available space.
The 2000 sq. ft. warehouse managed a decent crowd in 2017 but attendance grew QUICKLY.
To yield more room for community entertainment, I demolished two buildings on the property. Now, underground utilities serve multiple 4K televisions, and upgrade plans include installation of synthetic turf, a huge tent or pavilion, RFID bracelets for cashless access & payment systems; bar upgrade and, eventually, a gargantuan outdoor screen.
The new lawn after running underground cable & electric service to multiple TV positions.
City construction and COVID suspended the charity series but prior to the pandemic national brands expressed interest in sponsoring the public event because the site checks a rare set of boxes: venue proximity; wide-open space; private ownership; city approval; and no neighbors. It may be lucrative to sign a corporate deal or rent to private parties but I really want to preserve the community ideal.
Private rentals provided an exuberant game day atmosphere in 2021, but with no charitable benefit.
The secondary goal involves securing the neighboring property to develop as an in-season clubhouse and garden space with a residential purpose the rest of the year. December through August, it’ll be available to families visiting the nearby children’s hospital as low/no-cost accommodations — even to Nouners requiring an overnight stay as they travel through the US Midwest (just 25 minutes from an international air hub).
So…Numbers? Sponsorship value has been estimated at $12-18/sqft per game based on site characteristics and media coverage that accompanies the nationally televised events around which the beer garden is scheduled.
- Proximity to a major venue — less than 400 yards to stadium gate
- Generous open space — over 10,000 square feet
- Privately owned — no municipal or university red tape
- Existing municipal approvals for game day sales and commercial display
- No neighbors to complain — no residential units within 400 feet
Even one year of Nouns support would be invaluable but I’m hoping for a multi-year sponsorship to provide a base for the future of the charity series. At $10/sq ft for a seven-game event season (average) sponsorship comes to $700,000. TBH, I’d be happy to get half the value and bring on another sponsor…perhaps a prominent beverage company with a Nouns vote.
The benefits to the community are beyond measure but the cost is relatively easy to quantify: the rough equivalent of four nouns per year. (Math check: the average price to mint a new Noun this calendar year has dipped to 75 eth from an all-time mean of 110 and today’s eth conversion of approximately $2600.)
How will funds be used?
If funded, there will be no NFT shopping spree…no beach vacation…no Lambo. Everything will go toward growing the event, covering current upgrades, and facilitating expansion of the charity support event series. I’d gladly report a general accounting starting with:
- Demolition loan
- Synthetic turf installation (including Nouns glasses?)
- Tent, 2700-4000 sq ft (Nouns branded?)
- Property annexation
- Remodel clubhouse/residential space
- Maintenance/cleaning of residential space after use by children’s hospital families, Nounders/Nouners
- Fencing upgrades
- Legal (re: expansion)
- Local expansion (annex; larger site)
- National expansion in the future
Charity Beneficiary: the local chapter of a national 501(c)(3) cancer support community that has co-hosted the event since it began.
Me: I spent over two decades as a pro photographer, won two Emmy awards, two POY honors; moved into software (not a dev); then decided to pursue this labor of love. After so long behind a camera, I prefer to avoid the spotlight. Google “charity beer garden” for verification and early press. Add “owner” to that search and you’ll find me. There are also some photos on FB.
Without help, the site will end up in private or corporate hands and the charity event series will end. Is this the sort of project the Nouns could support and preserve public access?