Vector DAO will commission 8 artists in our community to design a series of unique Nouns artworks and print them on 200+ extra large (6ft high!) wheastpaste posters around New York City for NFT NYC. Each unique poster design will be posted in a grid of 8 (all 8 posters will be the same artwork), with different designs being posted in their own grid of 8 in different locations, creating a scavenger like hunt to collect all 8 artworks.
Each poster will have a QR code that will allow individuals to mint 1 of a limited number of editions of each artwork. 50% of primary and secondary sales will go back to the Nouns DAO treasury and 50% of primary and secondary sales will go directly to the artist. There will be 1000 total mints at a price of 0.2 ETH each. If we sell out, Nouns treasury will earn 100 ETH in primary sales revenue, covering most of their initial grant funding for this project (in addition to any secondary sale revenue in perpetuity).
Vector will provide photographers to take photos of all the posters to share on social to boost visibility (blurring out the QR code) as well as write an article about our collaboration experience with Nouns DAO to help future creators make proposals.
Sample wheatpaste posters from our vendor
Spread the Nouns meme
- We’re putting up 200 giant posters (6ft tall) around nyc during a high visibility week + taking photos to share online
- The artwork will be done by a roster of top tier artists with their own audience and community
- There’s a fun game attached to being the first to find the posters and mint the limited NFTs, creating a viral loop to share back online
- A large % of the NFT proceeds go back to the Nouns treasury, cementing the culture of paying it forward to more nounish builders
Pave a path for more creatives to contribute to Nouns
- We’ll bring 8 really amazing artists into the Nouns universe, who will then talk about it with their friends, driving more high caliber builders to the Nouns universe
- This also forms a relationship with Vector DAO, a community of 80 super strong makers who are excited to further contribute to nouns
- We’ll write an article about the entire process to help onboard more makers into the community
|Shawna X||New Yorker, Academy Awards, Nike, Google|
|Elijah Anderson||Adidas, SNS / New Balance, Popeye’s|
|Lulu Lin||Adobe, MAYDAY Magazine, Migrant Journal|
|Adam Ho||Cash App, Beat Foundry, Airbnb, Nike|
|Danny Jones||Grammy’s, Nike, New Balance|
|Haruko Hayakawa||New York Times, Bon Appetit, Fly by Jing|
|Moon Collective||Saturdays NYC, Instagram, Popi CBD|
|And more||pending proposal approval|
We’re commissioning 8 artists with distinct styles to create a series of posters remixing Nouns, showcasing each artist’s unique styles and perspectives (illustration, 3D, typography, color, etc). To create a consistent visual motif across the posters, the artwork must feature a Nouns artifact, but interpreted however the artist sees fit. Vector will have these artworks printed on 200+ wheatpaste posters and posted around the NFT NYC conference in Times Square and in neighborhoods like Williamsburg and SoHo.
Each poster will have a QR code where viewers can mint 1 of 125 limited edition NFTs of that poster’s artwork. Each NFT edition will have a mint price of 0.2 ETH and be sold using the Zora Protocol.
We hope the end product not only propagates the Nouns brand and reflects the power of placing goods in the public domain, but also the power of individuals to form digital communities like Vector to create across both digital and physical mediums.
Similar concept for Art Basel in 2021:
About Vector DAO
So who are we? Vector DAO is a collective of artists, designers, and developers in web3. Our mission is to give individuals autonomy over all aspects of their work from lifestyle and creative freedom to team and compensation. We believe in a future where creatives and makers aren’t tied to any one employer but can freely contribute to communities, like Nouns, that excite them. We believe in the power of working independently, together. That means members run their own independent practices but share resources, risks, and opportunities as a community, working together in groups when projects call for it, or individually at other times. Over time, Vector hopes to prove out this new model of working that other communities and builders can replicate, sustainably working for public goods and moving web3 forward.
We’ve designed this proposal such that if this project is successful, then the revenue split from the mints will mostly pay for the ETH asked upfront, given that 50% of the mint is allocated to the Nouns treasury.
|200 Wheatpaste posters||Currently evaluating several||20 ETH ($36,000)|
|8 Independent artists’ commission||Vector DAO Community||100 ETH ($180,000)|
|NFT mint mini-site design & dev||Vector DAO Community||10 ETH ($18,000)|
|Contribution process blog post with photos||Vector DAO Community||0 ETH ($0)|
|NFT mint revenue split||Recipient|
|50%||Nouns DAO Treasury|
|June 6, 2022||Artwork finished and sent to printers|
|June 20, 2022||Wheatpaste posters printed and posted around NYC|
|June 30, 2022||NFT minting closed|