Hi frens, hope everyone is doing well!
Its been a really cool past week for us as we were able to officially launch the Nouns ios app (proposal 6) and share it with you all. The feedback from everyone has been insanely positive! We are very excited to continue building with and for the community and are looking forward to submitting this next proposal for review. We hope that we can bring this project to life and would love your feedback about what we’ve put together!!
(Microsoft Surface Mural, Jasper Wong)
Let’s bring Nouns to IRL and reach millions of people through a global art tour starting with Nouns IRL in NYC. This activation will take place during NFT NYC (June 20-23) and will feature:
- a hand painted mural by Jasper Wong who is an artist and founder of Worldwide Walls (http://www.powwowworldwide.com/), the mural will be viewable from June 20 - July 10 and will promote NFT culture by highlighting several well known projects with Nouns at the center
- Nouns IRL meetup and ice cream activation
- website which will be used to commemorate the mural and to onboard newcomers to Nouns DAO
The activation is estimated to generate ~2.5M impressions. The total amount being requested is 130 ETH.
The purpose of this IRL activation is:
- to increase awareness of Nouns at NFT NYC - online and IRL
- to increase brand awareness of the Nouns DAO as a leader in the industry;
- to invite NFT enthusiasts and the public at large to become involved with the Nouns DAO community. We want to let people know that we are here and we invite them to come build the future with us; and,
- to create a website (nounsirl.live) that tells the story behind the art and provides easy to digest information about Nouns for newcomers (plan is to expand to more cities)
- high-res images and time lapse video of the mural, artist’s explanation etc.
- onboarding info about Nouns and how to get involved with the community
Nouns IRL - Person, Place, Thing
We wanted to take the concept of a noun (person, place, thing) and apply it via art activations around the world with NYC being the first stop on the tour!
Jasper Wong, well regarded artist and founder of Worldwide Walls
Jasper Wong is an artist, illustrator, curator and art director His art style can be described as a unique clash of Asian-influenced pop culture on paper. Jasper has exhibited worldwide in places such as Japan, California, France, London, Mexico, New York, Hong Kong, Chicago, and Australia. Jasper is also extremely accomplished having been chosen as one of the HB100; a list of Hypebeast’s 100 most influential figures in the industry, which includes the likes of Kaws, Pharrell, Banksy, Jay Z and Kanye West.
New York city during NFT NYC, the Super Bowl of NFT conferences.
We believe NFT NYC is the perfect staging ground for the first Nouns IRL activation. One of the stated missions of the DAO is to attract builders/creatives who are ready to create products that proliferate the Nouns brand to a wider audience and shed positive light on the concept of DAOs. NFT/crypto enthusiasts attending NFT NYC are a perfect target for this mission as many are informed about the space and are also builders/creatives looking for a project to support. The general public present in New York at this time will be surrounded by a ton of NFT related themes which should generate interest and curiosity. Many of these people (who may also be builders/creatives) have not yet fully explored the crypto space, this will be an opportunity to capture their attention and encourage them to become involved with Nouns DAO.
Sharable handpainted mural art piece promoting NFT culture (optimized for social sharing on Twitter and Instagram), ice cream, meetup, and website
We have encouraged Jasper to create a mural in his style that is a conversational piece. The mural will act as an introduction to the crypto space for many newcomers, we hope that it inspires a sense of curiosity and an urge to dig deeper. For those in the know, the mural will act as a proverbial nod of acknowledgment to the projects that have made an impact and shed positive light on the crypto space in general. The goal is to create a compelling piece which shows unity within the crypto space and inspires the viewer to get involved.
As mentioned above, the ultimate goal is to launch a continued effort to promote Nouns worldwide though art. NYC is the first stop of the tour. The Nouns IRL website will act as an artifact for this and all future activations. The website will contain high-res images as well a timpelapse video, artist bio, story behind the art, etc. The website will also act as a user friendly hub of information for all things Nouns. From here, users will learn how to become involved with the Nouns DAO and branch out to the discord, the main Nouns website, discourse, etc.
We spent a lot of time thinking about the best way to deliver this activation which meant the proposal ended up being pretty long . For those interested in reading the proposal in its entirety, please check out the following link: Nouns IRL - NYC Edition (draft) - Google Docs.
Needless to say NFT NYC is right around the corner so we are on a bit of a time crunch . We would love everyone’s thoughts on the proposal. We hope we can move forward and continue bringing amazing Nouns-related experiences to both the community as well as newcomers to the project.
(Uniqlo Mural, Jasper Wong)