Combine the innovative properties of Brave as a Web3 browser and advertising platform with the innovative properties of Nouns as an experiment in community governance and capital allocation.
Brave proposes a partnership between Nouns owners, artists, and the browser’s native ad unit: Sponsored Images, to come together and use the 24 hour takeovers not as an advertising vehicle, but rather as a digital gallery space to showcase various interpretations of Nouns.
Since launching just a few years ago, the space on a Sponsored Image has only really been used for advertising. We want to challenge that and turn our digital real estate into a space for discovery.
For the initial phase of this proposal, Brave’s idea is to select three Nouns, and work with the owners of the Nouns to commission three art pieces that bring that Noun to life in that artist’s chosen style. The artists would be selected by Brave/Noun owners and paid fair value for the creation of the artwork.
In addition to being displayed up to 40,000,000 times on the browser during the 24 hour execution, the art would be minted and held as an NFT by the Noun Treasury. The treasury could hold, sell, or fractionalize the piece as desired.
- Exposure to 38.9MM+ Brave users.
- 1 in 5 users are experimenting with NFTs (H2 2021 research)
- 8 in 10 own crypto
- 71% are 25-49
- Helps to introduce early/non-web3 users to NFTs/Nouns.
- At an abstract level, the treasury is being used to fund fine art that in turn goes back to the treasury as an asset.
- Creates a positive experience for Brave users who are used to seeing ads, not art in their browser.
- Further engrains Brave into Web3 culture/communities by showing we are open to working with DAOs.
- Helping to legitimize the concept of decentralized governance by providing a tangible use case of how a DAO can effectively organize around an idea to execute it.
As of September 2021, Brave has 38.9 million monthly active users, and 12.5 daily active users worldwide. The BAT ecosystem helps to support over 1MM creators via tips/donations, and automatic contributions. Our mission is to fix the web by giving users a more private, safer, and faster browsing experience while growing support for content creators through a new attention-based ecosystem of rewards. Brave is bold. We aren’t just a browser. We are an ecosystem that flips the attention economy on its head for the sake of our users and content creators. We’re proud to have introduced hundreds of thousands, possibly millions, to Web3 through our partnerships with Unstoppable Domains, our native wallet, and our open-ness to work with the pioneers of the crypto and DeFi economy when the likes of Facebook and Google wouldn’t.
On top of that, Brave is the first global digital ad platform built for privacy, offering advertisers the opportunity to participate in a premium, brand safe,and opt-in ad ecosystem, designed for a future without 3rd party cookies. Its privacy-focused browser provides users with the fastest browsing experience, and the highest level of privacy in the marketplace. Users have full control and earn rewards through the Basic Attention Token.
Not only is Brave trusted by users for safely browsing Web2, they also trust Brave for browsing Web3 dApps. Brave by default has a built in Ethereum wallet that will soon get a major facelift and upgrade on user experience and utility, aimed at encouraging our 38.9 million (and growing) users to participate in DeFi, NFTs, and more through their self-custodied Brave Wallet.