We’ve reworked the logistics of our project and we’re asking for 82 ETH.
As a turnkey creative agency that facilitates business development on various levels we have the expertise and the supply chain knowledge to execute complex projects from start to finish.
Our Web3 journey started in March 2021 and our first public offering was a digital Cool Cats Beer that was customised for each holder that bought a six-pack, we customised over 100 beers. This was a highly successful concept and introduced an intersting spin on the use of a physical product mockup in a digital community. I was then approached by OpenSea & Nate to be the first fine-artist to be featured on their homepage as they wanted to start showcasing more art related content vs pfps. Our studio interns also desingned some 4156 fan art as we have been interested in the Nouns ecosystem from inception. We decided to take our time to present a unique and innovative project to the Dao by the end of 2022.
The studio looked at the Nouns assets across the board and identified the Nouns Wine-Barrel Head as an opportuity to turn it into a physical product. As a turnkey agency this wouldn’t be hard for us to do but would require numerous meetings and research over a span of 6 months and we concluded that whisky would be a unique offering and highlight the skillset of the distiller similar to a highly skilled Web3 developer working on a Nouns project: there is a process, knowledge and patience required to create the end product. The distillery has also won awards for their whisky and this is important if we want to put the Nouns Whisky forward to various global competitions as this is a unique consumables offering that will be open to the global whisky & barrel trade markets.
In the world of whisky barrels can be traded by global collectors during the duration of the distilling process which can be directly compared to the nft trading economy. The barrels are bought at a floor price and over the span of 3 years these barrels become more valuable. With nfts moving into the alcohol world, provenance has changed the game and websites like blockbar.com have paved the way for this as a proof of concept.
The distilling process takes 3 years and at the end of this period the whisky will be bottled and auctioned off to the highest bidders. There are 40 x (500 ml, 16,9 oz) bottles per 25L barrel and each nft will be tied to a barrel that will be stored in a safe, secure & insured storage facility.
Nouns Whisky Barrel Head NFT’s on OpenSea:
- There will be 200 Nfts representing 200 Barrels of Whisky (100 guaranteed to be produced with the help of the DAO) and 100 will be owned by the distillery. Depending on the final amount of space we can add more barrels into the facility. 200 barrels is a fair estimate to get the project up and running.
- If the DAO chooses, the 100 nfts can be sold to the public or held by it’s members.
- We will customise the original Nouns Wine Barrel Head into a Nouns Whisky Barrel Head by changing the red wine liquid stream to a golden yellow liquid to represent the whisky.
Nouns Whisky PR / Proliferation:
The first phase will be to connect with newspapers, magazines & websites and a Nouns Whisky Press Release will be sent to them. This information will then be released and the public can start to engage with the Nouns.wtf website and the Nouns Whisky project. As you can see we’ve attached a mockup newspaper article. Based on the Distilleries previous PR campaigns we can expect about 20 000 to 50 000 readers to see the various articles, depending on which publications feature the story. We will also contact global Nft and Whisky news outlets to feature the project online and across various social media platforms. This is a 3 year journey with a similar roadmap to established nft projects.
Nouns Marketing Assets / Proliferation:
These items will be given away to the public at the distillery with various purchases / competitions during the 36th month period while we wait for the whisky to mature.
- Drinks Coasters
- Match Boxes
- Pin Badges
- Tote Bags
Nouns Whisky Facility:
The facility will be set up in such a way that the barrels are easily accessible and welcoming to the public & potential buyers that might want to visit the warehouse to see the barrels and whisky making process. A camera is installed in the storage facility so that anyone can view the process of the barrels being set up in 2023 via the Pienaar & Son website.
Nouns Whisky Barrels:
To understand the scale, you can see a comparison here: 1 x Oak barrel = the volume of a 25L cooler box.
A 25L barrel will produce 40 x (500 ml, 16,9 oz) bottles. (taking into consideration that some of the liquid will evaporate over the 36 months)
Nouns Whisky Product:
The Whisky liquid will start being distilled in 2023 and then bottled in 2026.
To reduce the overall ask to 82 ETH, we’ve removed the below items from the previous proposal as these will only be needed in early 2026.
- Whisky Bottles & Labelling
- Whisky Packaging & Printing
- Whisky Postage / Couriers
- Alcohol Excise Tax Payments
- Nouns Whisky Club DAO (worldwide)
- Whisky & Beverage Website, similar to blockbar.com
- Nouns Beverages in South Africa (Beer, Wine, Gin, Vodka, Soda, Water)
- Nouns Pop-Up Bars
- Coffee Nouns in South Africa
- Whisky Coffee / Irish Coffee
Thank-you for taking the time to read our proposal.