Hello friends!
We’re back with a shorter 2nd Proposal asking for 114 ETH and we’ve added visual assets for the Nouns Whisky project in Cape Town, South Africa.
Proposal 1 with in-depth finances can be viewed here: Proposal: Nouns Whisky & Nounshine | Cape Town, South Africa
A premium Whisky project has not been put forward to the DAO and we grouped this in the consumables investment category that Nouns Coffee & Moonbeans fall under.
Project Funds, Consumables:
- Nouns Whisky (114 ETH)
- Nouns Coffee (105 ETH)
- Moonbeans (135 ETH)
Discussion points:
PROPOSAL 1: 365 barrels: 250 ETH ($700 per barrel + production costs) includes Alcohol Excise Tax + Bottles/Labelling/Packaging
We created Prop 1 taking into consideration that there are just under 300 Nouns holders, so 300 barrels go to the DAO and 65 are allocated to the Distillery.
PROPOSAL 2: 200 barrels: 114 ETH ($400 per barrel + productions costs) less Alcohol Excise Tax + Bottles/Labelling/Packaging
With Prop 2 we’re reducing costs by removing expenses that only need to be addressed in 2026. The DAO will receive 135 physical barrels that can be kept or sold as Nfts. The Distillery will receive 65 barrels, to be kept or sold as Nfts.
This is a 3 year project @ 114 ETH. The DAO is essentially funding the project for 36 months @ 3.17 ETH p/m. This also includes a 3 man team monitoring the project, with a basic remuneration of 0.15 ETH each p/m). The DAO would have to sell 3 Nouns to fund this proposal.
Nouns Whisky Concepts:
There are 3 parts to this journey:
- Nouns Whisky Club
- Nouns Whisky Bar
- Nouns Whisky Barrels & Bottles
1. Nouns Whisky Club
When you buy a Nouns Whisky Barrel Nft, you will automatically be joining the Nouns Whisky Club. This part of the journey will create a global interest in the project with the long term goal of inviting other distilleries across the world to create their own Nouns Whisky that the community can collect and enjoy.
2. Nouns Whisky Bar
This part of the project will be seen as opportunities to do pop-up bar nights at the Pienaar & Son Distillery in 2023 to create awareness for the project and introduce Nouns.wtf to the Cape Town residents and international tourists.
3. Nouns Whisky Barrels & Bottles
The bottling of the whisky in 2026 is when all the fun starts. The barrels will start being emptied and the 40 x (500 ml, 16,9 oz) bottles per barrel will start being filled with the premium whisky that has been distilled in Africa. Each NFT owner will be able to redeem their whisky bottles and then be shipped worldwide.
Nouns Whisky Barrel Head NFT’s on OpenSea:
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There will be 200 Nfts representing 200 Barrels of Whisky.
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If the DAO chooses, their 135 Nfts can be sold to the public at a reserve price of 0.25 ETH ($400 cost price of a barrel) and the funds will then be returned to the DAO to recoup some of the investment.
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We will customise the original Nouns Wine Barrel Head into a Nouns Whisky Barrel Head by changing the red wine liquid stream to a golden yellow liquid to represent the whisky.
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The Nouns glasses and bodies will then be customised with traditional African fabric design elements and aesthetics, creating a unique look & feel resonating with the African continent & culture. These 200 Nouns will be randomly generated with the designed assets.
Nouns Whisky PR / Proliferation:
This will be the first proliferation phase of the project in the public domain. Newspapers, magazines & websites will be contacted and a Nouns Whisky Press Release will be sent to them. This information will then be released so that the public can engage with the Nouns.wtf website and the Nouns Whisky project. As you can see we’ve attached a mockup newspaper article. Based on the Distilleries previous PR campaigns we can expect about 20 000 to 50 000 readers to see the various articles, depending which publications feature the story. We will also contact global Nft news outlets to feature the project.
Nouns Marketing Assets / Proliferation:
These items will be given away to the public at the distillery with various purchases / competitions during the 36th month period while we wait for the whisky to mature.
- T-shirts
- Drinks Coasters
- Match Boxes
- Pin Badges
- Tote Bags
Nouns Whisky Facility:
The facility will be set up in such a way that the barrels are easily accessible and welcoming to the public & potential buyers that might want to visit the warehouse to see the barrels and whisky making process. A camera is installed in the storage facility so that anyone can view the process of the barrels being set up in 2023 via the Pienaar & Son website.
Nouns Whisky Barrels:
To understand the scale, you can see a comparison here: 1 x Oak barrel = the volume of a 25L cooler box.
A 25L barrel will produce 40 x (500 ml, 16,9 oz) bottles. (taking into consideration that some of the liquid will evaporate over the 36 months)
Nouns Whisky Product:
The Whisky liquid will start being distilled in 2023 and then bottled in 2026.
To reduce the overall ask to 114 ETH, we’ve removed the below items from the proposal as these will only be needed in early 2026. The DAO will then be apprached to fund these costs when they are needed. We will then start the production process, ordering of the items & logistics.
- Whisky Bottles & Labelling
- Whisky Packaging & Printing
- Whisky Postage / Couriers
- Alcohol Excise Tax Payments
Future Plans:
- Nouns Whisky Club DAO (worldwide)
- Whisky & Beverage Website, similar to https://blockbar.com/
- Nouns Beverages in South Africa (Beer, Wine, Gin, Vodka, Soda, Water)
- Nouns Pop-Up Bars (worldwide)
- Coffee Nouns in South Africa
Thank-you for taking the time to read Proposal 2 and we’re looking forward to your questions.
Meet the Master Distiller, Andre Pienaar from Pienaar & Son Distillery.
Would you like to see Nouns Whisky born into the World of Nouns ecosystem?
- Yes
- No
0 voters
Do you enjoy drinking & collecting whisky?
- yes
- no
0 voters