TL/DR - The Nouns Press Corps has reviewed all press metrics from 8/8/2021 (launch date) until today. With this context we will be adjusting our metrics accordingly to measure: Available Press Audience, Estimated Number of Article Views, Number of Article Engagements on Social Media, as well as Average Domain Authority Score.
Here’s the full spreadsheet:
Note - We only started the Nouns Press Corps the last week of August.
Here are some quick callouts:
- 563,000 unique visitors to nouns.wtf (Aug 2021 - today).
- 293,160,000 possible people were exposed to Nouns in Press (Aug 2021 - today).
- 2,040,200 people were estimated to have read articles covering Nouns in Press (Aug 2021 - today).
- 38,454 shares across Facebook and Twitter with links to Press discussing Nouns (Aug 2021 - today).
- 73 was the average Domain Authority of the sites that published Press on Nouns (Aug 2021 - today).
- February 22 was our best month for “earned media” thanks to the Super Bowl Ad.
- Our biggest topics were: Nouns in general, Super Bowl, Frog Naming, Noun Esports, and Calladita.
- The outlet that covered us the most: https://decrypt.co/
Some Graphs:
Some Definitions:
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Press Coverage - are articles that were written and published that directly mentioned Nouns DAO or the community.
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Total Available Audience - is the combined total of publication-wide audience figures for all outlets that covered Nouns.
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Estimated Views - is a prediction of lifetime views of coverage, based on available audience and engagement rate on social media.
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Total Engagements on Press Coverage - is the combined total of shares on social media platforms (Twitter & Facebook) of said articles.
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Average Domain Authority - “AVA” is a 0-100 measure of the authority of the site that the coverage appears on. Ratings provided by an industry expert– Moz.
We’ll be back this weekend with our regularly scheduled updates and some of these new graphs!
— The Nouns Press Corps