Hi, I’m Jack, founder of http://www.yoonit.com – here’s how we can help expand the Nouns brand.
TLDR: “Casual high-end” quality wine, delivered to doorsteps in 41 states via Wine club. We bring a super-quick excellent quality roadmap because this isn’t a vision; it’s a pivot of accomplished and scalable systems already in place and working. This proposal will build/prepare the Nouns Wine Product Designs, the Nouns Wine website, and redirect back-end production systems. A Nouns Wine Production and Launch proposal would be forthcoming and scaled up. Visit Yoonit.com and @yoonitwine for examples.
“Casual high-end” Nouns Wine in superior formats that introduce/educate about Nouns, direct to doorsteps in 41 states.
Experiential wine content marketing. i.e., Nounish cultural food/wine lifestyle experiences/inspo. (see @yoonitwine for some rudimentary social media examples)
Build/Prepare an online web funnel that introduces Nouns wine and wine club, which converts outside people into people that “get” nouns via cultural wine experiences.
Please note: this is only a minimum sufficient conversion mockup of our current product design into Nouns Wine Branding, not a professional Nouns Wine Product Design.
This Proposal is for Product design, website design, and wine club design. The Nouns Wine Production and Launch Proposal will be forthcoming (not included).
Order a few products from our store here to get a hands-on idea of our ability: https://www.yoonit.com/club-wine-shop. Look all around the product. All the little touches, explore the flavor. Everyone is different. How is your experience?
Our formats are superior. Removing the bottle from great wine fixes spoilage, breakage, mobility, portioning, and environmental impact. It offers much more real estate for branding too.
The Nouns community should have the ability to easily deploy tasty Nouns introductions that make for good times with people you like and love. Consumable and repeatable cultural experiences that add value to a well-designed lifestyle. Wine Club members will receive wine, simple cooking techniques, pairing recipes, lifestyle inspo, and community highlights that inspire and assist Nouns in introducing the Nounish Culture and lifestyle.
We will build the web funnel, which converts new people into people that “get” what Nouns is via branded wine experiences. Club Members will be supplied route to some Nounish magnetism… damn fine articulations of the Nounish array.
Our accomplished systems that substantiate this proposal are already in place to deliver on this. Like Nouns can bolt on a digital winery here…
Sample our ability for yourself https://www.yoonit.com/club-wine-shop, or suffice to say, with over 8,000 bottle-equivalents sold, thousands of people already love what we do.
6-packs of 187mL mini cans. One good pour in a can (6.3oz). 1.5 bottle equivalents in one six pack. “Casual High-End” quality/price, similar brand positioning as www.yoonit.com
Professional packaging/website designs will introduce/educate for Nouns and be awesome. Packaging design may feature individual Nouns. If interested in having your Noun featured, vote yes on this proposal and join the placeholder nouns wine club here: https://www.yoonit.com/wine-clubs.
Please note that this proposal is for funding professional and comprehensive product and website designs, not a design conversion of the one already in place (as in the mockup).
Sample Nouns Wine for $10-15, like Yoonit currently. Sampling automatically joins the Nouns wine club. No cost to cancel. Example here: https://www.yoonit.com/sample-flight. It will initiate a light corresponding email marketing campaign with some fun Wine and Nouns info. Wine ships on the next club release date. Commence Nouns growth by good times!
Noun owners who join the Nouns wine club will get their first club shipment half off with free shipping, the largest discount our compliance systems can legally permit. Club membership will be as follows:
~$50/6pack. Four in each quarterly $200 shipment. Customizable. Wine price will boil down to roughly $33~/bottle equivalent plus shipping, with two bottle equivalents per month. Shipping is carbon neutral! Pairing ideas, lifestyle inspo, and recipes that include little bits of flavorful Nounish info and community highlights.
Wine Club Servicing
We will provide human and technological support for wine club members.
Shipping, Fulfillment, and Legal Alcohol Compliance
We have these taken care of and can ship to 41 states currently.
Probably early to mention but exciting… We’ve also recently sourced a very high quality wild caught salmon source, that we plan to include as a bolt-on pairing option for club members (with other creations down the road)
9.6 ETH to build Nounswine.com and make Nouns Wine packaging production ready.
2.5 ETH for production-ready product design across 4-5 varietals. Six-pack boxes and mini cans design.
7.1 ETH for website design. A Webflow website buildout similar to Yoonit.com.
The forthcoming production and launch proposal will be much larger due to production minimum order quantities and sufficient marketing expenses to launch Nouns Wine, i.e., make the product and get multitudes of people into the web funnel, which grows Nounish culture via “casual high-end” wine experiences. We anticipate costs of roughly 225ETH.
Great wine is like an experience that brings people together; Nouns should have this in holster . This trial proposal will create the Nouns Wine product design and web funnel. Back-end systems that will deliver this are not some dreamy visions; they are already here, accomplished, scalable and sample-able. Execution of this proposal will demonstrate merits and proofs before the more formal submission for production and marketing, which will turn the ignition key to produce and launch Nouns Wine Club: a cultural lifestyle experience that assists in growing Nouns. It will include the production of several varietals, a comprehensive end-to-end marketing plan, product fulfillment/shipping, compliance, and club servicing. Hopefully my company can be a great example in adding real lasting value to the Nouns brand. Much of the systems can be viewed and sampled currently at www.yoonit.com and @yoonitwine.