Simple Summary
NounsVision is a biweekly content series designed to bridge the information gap between Nouns DAO governance forum activities and social media platforms where most community members are active. The initiative transforms governance discussions into accessible, engaging content including main videos, short-form clips, monthly research reports, and accompanying social posts that inform Noun holders about governance activities they would otherwise miss.
Motivation
Currently, there exists a significant information vacuum between governance activities happening within the Nouns DAO forums and social media platforms where most community members spend their time. Many Nouns holders remain unaware of key governance proposals and discussions simply because they don’t regularly check governance forums or attend community calls.
This proposal addresses this critical information gap by bringing governance content directly to the platforms where community members are already active. By transforming complex governance information into accessible, engaging formats, NounsVision ensures that important DAO activities aren’t confined to governance forums that many users never visit.
The consequences of this information vacuum are clear: community members who are active on social media but not in governance forums remain uninformed about important protocol developments and decisions. The Nouns DAO deserves consistent, high-quality content that brings governance information to the platforms where the community actually spends its time.
Specification
NounsVision will deliver biweekly content over a 3-month period, with the following content mix:
Biweekly Content Package (twice per month):
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Main Video (1 per package):
- 5-7 minute in-depth governance explainer video
- Alternating between three key categories:
- Governance Updates: Summaries of recent activities, decisions, and developments
- Delegate Spotlight: Profiles of Noun holders and their governance approaches
- Nouns DAO How-To: Educational content on governance participation
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Short-form Videos (4 per month):
- 30-60 second clips optimized for social media
- Key takeaways from the main video
- Standalone governance insights and call-to-actions
- Quick explainers on upcoming proposals or voting deadlines
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Monthly Research Report (1 per month):
- Comprehensive analysis of ongoing proposals
- Summary of governance activities from the past month
- Key metrics and insights about governance participation
- Future outlook and important upcoming votes
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Accompanying Tweets (4 per month):
- Supplementary social posts to amplify the research report
- Designed for engagement and sharing
- Strategic posting schedule to maximize visibility
Implementation Timeline:
- Week 1-2 (Preparation): Research existing governance structures, establish content templates, set up production workflows
- Week 3-4 (Launch): Produce first content package, create social media assets, establish publishing calendar
- Months 2-3 (Regular Production): Deliver biweekly content packages and monthly research reports
- End of Month 3: Community feedback call to evaluate impact and discuss potential extension
Budget
We propose a monthly budget of 3,000 USDC for the 3-month engagement period.
| Category | Monthly Allocation | Details | 3-Month Total |
|---|---|---|---|
| Research Writer | 1,200 USDC | $40/hr × ~30 hrs/month | 3,600 USDC |
| Content Editor | 800 USDC | $40/hr × ~20 hrs/month | 2,400 USDC |
| Video Production | 800 USDC | $50/hr × ~16 hrs/month | 2,400 USDC |
| Equipment & Software | 200 USDC | Camera rental, editing software licenses, graphics | 600 USDC |
| Total | 3,000 USDC/month | 9,000 USDC |
Rationale
The design of NounsVision addresses the central problem: the information vacuum between governance forums and social media. Our multi-format approach ensures governance information reaches community members on the platforms they actually use, with content designed specifically for social consumption.
Vote:
Do you support the NounsVision proposal?
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Yes, fund the 3-month pilot
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No, do not fund this initiative
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Abstain/Need more information
About PYOR
PYOR is an analytics and research firm focusing on governance, established in 2022. We bring specialized expertise in governance communication and community engagement.
Proof of Work
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Compound v3 Deep Dive: This comprehensive explainer breaks down Compound v3’s evolution, architecture, and significance to DeFi lending. The video demonstrates our ability to translate complex protocol mechanics into accessible content for both technical and non-technical audiences.
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Arbitrum Governance Guide: This governance-focused video explores the Arbitrum DAO structure, operations, and participation methods. It showcases our expertise in breaking down governance systems into understandable components with clear guidance for community members.
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EigenLayer & Restaking Explained: This educational video breaks down restaking and EigenLayer’s revolutionary approach, covering staking fundamentals, EigenLayer’s three trust pillars, and key advantages. The video demonstrates our ability to transform complex blockchain concepts into accessible, engaging content.
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Linea Rollup Analysis: This research report examines Ethereum’s fastest-growing zkRollup, highlighting our capacity to track emerging technologies and explain their technical differentiators and market positioning in accessible terms.
PYOR is prepared to create a sample video based on recent Nouns governance activities at no cost to demonstrate our approach specifically tailored to Nouns DAO’s needs.