NounsBnb
TL:DR
Create themed short-term vacation rental based on Nouns brand. Themed Airbnb’s are the perfect
way to turn a product into experience. The point of the themed short term rental is to forget about the
world beyond the walls around you and immerse yourself in a new experience. Bringing all the joy of
NFTs into households is the perfect way to bring Nouns to the mainstream eye.
What is a Short Term Rental ?
Furnished apartments or homes that are rented for short periods of time (Days, Weeks, and Months).
They are seen as an alternative to hotels. (Popular short term rental sites: Airbnb, Vrbo, and Booking.com)
Why a Short Term Rental ?
- Brand Awareness
- Immersive Experience
- Potential Revenue Stream
- Scalability
Ideal Customer Base ?
Well it’s very diverse:
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Professionals
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Students
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Couples
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Singles
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Young
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Old
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Attendees of Life Events(weddings, parties, sporting events )
(These are people that we in the crypto world consider to be Normies. They will get a welcoming experience in this immersive “NFT house” . Because they will be new to blockchain technology there will be features in place to onboard new wallets in an interactive & fun way. For example, instructions to claim POAPs, NFT history lessons built into the property, and much more.)
So how do we cater to the existing crypto/ NFT Community Members ?
There’s no doubt that this Nouns themed short term rental will attract adventure seekers, enthusiasts, content creators, and of course degens who want a place to meet up with their fellow degens.
Location
The first of NounsBNB will reside in Hoboken, New Jersey. A few factors go into this decision.
- Proximity to Management Team (In case of emergencies my team would like to be close enough to handle any situations, this is because we prioritize customer service. Happy customers lead to better reviews )
- Proximity to a major city - NYC ( Airbnb is banned in NYC for real estate investors. When families come to the city they want to stay under one roof, something they can’t do in a hotel in NYC. With Hoboken only being 5 minutes out from NYC via PATH Train. It makes it the next best option for families to stay.
- Complies with local legal and regulatory requirements.
- Demand growth on the rise (Historical Occupancy Rates will show there was high demand for STRs in Hoboken especially during peak summer season June - August 2019 half of all listings were booked 75% of the time. Moving into the 2020 pandemic year, occupancies dropped to 33%. Now today with the pandemic slightly under control we’re seeing occupancy rates above 2019 peak levels, outside of peak months. We can project that occupancy rates in the 50th percentile will increase to 87% by summertime. TL;DR occupancy trend is bullish.
Uploading: bullish trendline.png…
Why Nouns ?
The beauty with Nouns DAO is its L2 effects, imagine being able to immerse yourself into your favorite Nouns TV show, or your coloring book, or an Noun IOS app, or scroll through pictures of a noun being launched into space or seeing a Noun on a beer can during a super bowl commercial in a noun themed man cave or she-shed with a Noun themed couch and TV. With my knowledge in crypto and real estate I view Nouns DAO how a normie would view Disney (a collectible project with highly recognizable characters, that can be used to create experiences through entertainment and media,) but why stop there. Experiences can & should be immersive. This is when the idea of NounsBNB was born.
Imagine not knowing anything about Nouns DAO , you walk into this Airbnb with funky art and colors, and a few days later your down this rabbit hole of what and NFT is, pulling an artchick (drinking wine and buying NFTs) but in this case we could potentially get these people started with there first NFT … maybe a Nouns DAO poap that they can claim for free.
Who is on my team ?
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Interior Designer
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Tech Guru
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Cleaning service
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Maintenance
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Linen and laundry service
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Inspector and concierge/porter
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Booking & Guest Support
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Photographer/Content Creator
Budget:
A. $60,000 for furnishing of this apartment ( this includes all custom interior deco, accessories, and amenities based on Nouns IP)
Includes:
- Nouns custom furniture & wall art $10,000
- 3 Nouns Figures in acrylic display case $26,000
- Shopping List ( Airbnb Shopping List - Google Sheets )
B. $15,000 to cover two months worth of holding cost of property.
(All funds used will be tracked diligently. All items that include nouns IP will be journaled + accounted for in the event of damages + theft.)
Nouns Bench and Coffee Table Custom Created. Pictured above you can see cardboard concepts to 3D renders
Nouns figure in display case
Custom art décor to be customized into Nouns style frames
More about me:
My name is Owen Christopher I, I’m an international real estate advisor based New Jersey, U.S. among other things:
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Owner / Operator of Tier 1 Management LLC a Property Management company
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Property Developer
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Realtor
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Commercial Financing (Orbit Commercial Capital)
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Masters in International Real Estate (Florida International University)
You can think of me as the property manager for the Nouns DAO brand. Holding the brand at the highest standard but at no liability to your corporation. This first STR will serve as the pilot program and with the success of this it will inspire better and brighter ideas. After the first 3 months I will come back with an additional proposal to again build another location with actual numbers and figures from the first one. From here we can waterfall revenues back into Nouns DAO. The future goal is to have these short term rentals booked off of centralized platforms such as Airbnb and move to a custom website with a web3 integration for discounts for verified Nouns holders (corporate housing/executive rental discount).