What do 2 On-Chain Props, 1 50 foot float made of flowers and Nouns have in common? They will all be in one place to ring in the New Year for the largest nounish proliferation event to date! NounsOTG is partnering with the team at Stoopid Buddy Stoodios for the Rose Parade in Pasadena, CA on New Year’s Day, to help Nouns reach an audience of over 38 Million individuals nationwide!
What will this collab look like? NounsOTG will be working directly with the team at Stoopid Buddy in person on the ground for 10 days during this event. The Stoopid Buddy team has covered all build and production costs for the Nouns parade float during this event in Proposal 73. After multiple conversations discussing how this event could be further bolstered, NounsOTG has been asked to play a direct role in this event activation. NounsOTG plans on nounifying this event in the following ways:
- 10 days of OTG activations and content creation pre and post parade
- Full custom DJ set with special guest DJ and his team performing on the float
- 10 Nounish Ambassadors OTG walking with the float in nounish outfits
- Over 16,000 Nounish Items to Giveaway including Lo-fi Paper Noggles, Sticker Packs, Temporary Tattoos, Custom Mini Nounish Footballs and Limited Edition Event Shirts
- Proliferation of other nounish MVPs through Product Placement: Nouns Coffee, Nouns Brand
Over 1 Million people will be in attendance on the day of the parade with a live broadcast to over 37 Million additional viewers nationwide. With a 5 mile parade line, an entire week of content creation and nounish item giveaways prior to the parade as the float is brought to completion, this will be one of the key proliferation event opportunities of the year for NounsDAO. Not to mention the day after the event sees 60-100k attendees that visit the floats to get a close up look at all the details - another amazing activation opportunity.
Proposal Cost: 50 ETH ($67,400 USDC with today’s ETH price at $1,348 USD)
- 3.00 ETH: 250 Limited Edition Shirts (Nouns X Stoopid Buddy X Rose Parade)
- 3.79 ETH: 5000 Stickers packs & 5000 Temporary Tattoos + Nounish MVPs for product placement
- 6.12 ETH: Full custom DJ set by special guest DJ (includes Travel & Accommodation for their team)
- 7.00 ETH: 10 Nouns Brand Ambassadors walking next to the parade and handing out items
- 7.09 ETH: 250 Limited Edition Footballs (Nouns X Stoopid Buddy X Rose Parade)
- 8.00 ETH: On-Site Coordination & Production Management: Aubtoshi & Emma (10 days)
- 15.00 ETH: Travel Costs & Accommodation & Staging Area for Items (10 days)
- 0.00 ETH: 5000 Lo-fi Paper Noggles (Sending purchase order to NSFW, no additional funding needed)
To account for any ETH volatility during the time this prop goes through the voting process, we are adding an additional 10 ETH to this prop. After the initial conversion to USDC, any extra eth from this 10 ETH will be immediately sent back to the DAO. Additionally, any ETH left from the Travel Costs & Accommodation budget will also be sent back to the DAO.
Total ETH amount requested from NounsDAO: 60 ETH
All funds will be held in a multi-sig wallet that will initiate the following transactions:
- Convert the ETH to $67,400 USDC
- Send any remaining ETH back to the NounsDAO
- $5,392 USDC: Sent to Aubtoshi for production coordination payment
- $5,392 USDC: Sent to Emma for production coordination payment
- $8,250 USDC: Sent to DJ + team upon confirmation of their booking and release forms collected
- $9,153 USDC: Sent to OTG to order Stickers, Temporary Tattoos and Shirts
- $9,436 USDC: Sent to OTG to have payment ready for OTG Brand Ambassadors
- $9,557 USDC: Sent to VSVSVS to order limited edition footballs
- $20,220 USDC: Sent to OTG to book travel/accommodation
Outside of creating a successful experience at the event itself, footage from the event will be used in the documentary outlined in Proposal 73. This additional push to create a nounish experience and vibe will connect Nouns directly with families in attendance at the event and brand new audiences at home.