Tldr: 4 ETH on building and maintaining Russian-speaking community
About Russian-speaking crypto community
The Russian language is the fifth most popular language in the world, spoken by over 300 million people. Most of native speakers live in post-Soviet states, but there are also plenty of them in Europe, USA and Israel.
Based on the Chainalysis data, we can say that 4-5% of OpenSea users speak our language. And although it may not seem like a big figure, in absolute terms it appears to be around 5 million unique OpenSea visitors every month.
In the global crypto community Russian language became one of the most popular languages long ago, most exchanges (Binance, OKX) and information sources (Coinmarketcap) are translated to Russian and/or have Russian-speaking communities (Binance Russia – 116k users, 1inch ru – 2.2k users, Near_ru – 12k users). Russian speaking founders and developers work at 1Inch, Solana, Lobster DAO, Yearn, Curve and ZkSync.
It is worth noting that our native community has its own distinctive features, for example: most of its users choose Telegram as a go-to place to communicate with fellow crypto enthusiasts. At the same time, social platforms like Reddit and LinkedIn are not so popular, due to which a significant part of information about projects is missed and/or misinterpreted. Our community also has been actively exploring Twitter lately. To some extent, this situation is caused by a relatively poor knowledge of English (relatable for 10% to 60% people in Russian-speaking community, depending on the country).
Our Plan
We plan to create a local Russian-speaking community of Nouns users, which will become a part of a global Nouns community.
First we’ll create a Twitter account and Telegram channel, translate the most interesting materials about Nouns and try to involve the most enthusiastic representatives of the Russian-speaking NFT community (many of them are Twitter-friendly).
Also, using our experience in communication with Russian-speaking influencers, we plan to launch promo campaign in Telegram channels and alpha chats, which should become the core of the future Russian-speaking Nouns community, while the “Telegram → Twitter” combination will increase conversion on the target resources and raise awareness about the project among most groups of crypto-enthusiasts (NFT researchers, ordinary people, art connoisseurs, etc.).
Estimated costs
Creating and maintaining Twitter and Telegram accounts for 1 month, translation and adaptation of articles and other materials – 2 ETH
Event organization with prizes, including NFTs from subNouns collections – 1 ETH
Other expenses for promo campaign – 1 ETH
Success criteria
In 1 month:
300 subscribers in Twitter and Telegram, with popular NFT degens, influencers and holders of top NFT collections
5 translated articles
Promotions in the Russian-speaking Telegram channels with a total reach of more than 40k active users.
About us
We are a team of Russian-speaking crypto enthusiasts from 3 countries: Ukraine, Georgia and Cyprus. We are all united by our love for cryptocurrency and desire to create something new. At the moment we all have “primary” occupations. Our team consists of translators, copywriters, product managers and others, but we are always looking for new and interesting ideas and projects to develop!
Future plans
We’re focused on long-term community development. If everything goes as planned and all the criteria are achieved, we’d like to continue to build and increase the Russian-speaking Nouns community, adapt the nouns.wtf site for our community, as well as to promote Nouns offline, at local events.
