Nouns 3D-printed fashion collection: Updates + follow-on proposal

NounsDAO NounsDAO Proposals
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Following up on the Metaverse Fashion Week opportunity (MVFW) that’s starting on March 24, I have some updates and a request for funding from Small Grants to get some PR for our participation.

TLDR:

  • Our collection is going to be at MVFW in decentraland, on the catwalk & in the curator’s gallery
  • I mentioned this potential opportunity in my recent on-chain proposal
  • Participation is free, but I would like to augment it with funding some PR work to make sure we maximize exposure to the collection’s story in the fashion world!

Here’s what we have been invited to do at the Decentraland MVFW by its Lead Curator, David Cash:

  • Decentraland Catwalk: includes 3-5 of the collection’s looks on the MVFW catwalk. The collection will present at MVFW together with the top brands. Usually this has an inclusion fee but we were invited to do so for free (still need to pay 100 MANA, ~$250, per garment to upload to DCL). (Deck)

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  • CashLab’s Gallery : Presenting at CashLab’s gallery (David invited us to do so for free)

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PR by CashLabs - I think the key with our collection is to get it talked about in the media. This will help proliferate Nouns and will tell an awesome story (probably the first fashion collection funded by a DAO!).

David’s agency is working with the world’s top brands to promote this story in fashion and top publishers like Vogue, NYT, WWD… But as you know he can’t guarantee any placements.

I asked David to make a proposal to be included in this PR work and this is what he suggested he can do for $14K:

  • Writing of a tailored press release to share with our contacts
  • Sending a press release to 20 outlets and following up with those interested
  • Integration into pitches for Vogue IT + Vogue Singapore + NYT + WWD & other key pubs

David has been really wonderful and generous in helping us get into the MVFW, and present in his gallery and has already invited me to pre record panels for the MVFW conference as well. I think his team will do a great job and we will probably get some great press covering the Nouns 3D-printed fashion collection!

Given the timeline, I thought the best way to get funding for this would be to ask the small grants committee.

Any thoughts?

Thank you!

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