Folks, we just wanted to thank you all for your support up until this point. As you may know, we were due to get the proposal on-chain yesterday, but Oni passed on some feedback to us that we wanted to address first. Alongside our previous documentation, this post should contain everything you need to know. If there are any outstanding topics, feel free to raise them in a comment. Otherwise, here goes.
Feedback: “a more viable proposal would just be for nounish branding on the bean cans / DTC site”
We really want to stress two things about viability:
- This proposal, while complex, is absolutely viable with our team. We’re exceptionally good at what we do and we’ve built many complex systems before with great success.
- The MOOØNBEANS product is ONLY viable with the web3 universe behind it. Nounish branding on beans does very little in isolation. We’re getting in front of people who currently either don’t know or don’t care to know anything about crypto, NFTs or web3, so while a “pure brand exposure” exercise may tick some metrics, it won’t move the needle in any way that relates to commercials, true proliferation, or mass adoption.
Feedback: “If we’re paying that much, I want a big fat nouns on the bean can”
A couple of things to unpack here:
- What this Nouner may be referring back to is our mock-up of some MOOØNBEANS cans. We want to state clearly that these are for illustrative purposes and in no way reflect the final look of the product, which would be created as part of our product development phase. The packaging will be heavily Nouns-focused.
- It’s super important to stress that the physical purchase of MOOØNBEANS is actually only a small part of the brand experience. To refer you back to our Web Proposal, Nouns will be an integral part of the education, gaming and narrative experience as well; Nouns will feature as story characters, game characters, and more, and they’ll have a prominent identity within the branding and look-and-feel of the D2C site.
Feedback: “Website and $beans token doesn’t feel like a compelling proliferation for the DAO”
How many people on the street own Rolexes? Very few. But everyone knows Rolex. Many people want one. And as long as they’re in the watch-buying space, they’ll aspire to have one someday. The MOOØNBEANS brand puts people in the NFT-buying space. And maybe they won’t buy a Noun today, tomorrow, or even ten years from now. But they’ll want to.
By putting Nouns and Noun derivatives into peoples’ hands and minds, enabling a fun environment with which to play around with them, learn about them, and crucially, understand them, we inject an enormous aspirational value to Nouns DAO that nobody, nowhere, nowhen [sic] has done before. Through this project, we can take steps to turn the crypto subculture into a culture, period. For us, that’s just about as compelling as it gets.
Feedback: “Feels a bit opportunistic to get us to pay for the whole thing by slapping the glasses on a can”
Can we politely, collaboratively protest this statement? We love Nouns and all they stand for. We deeply understand the need and the desire to encourage mass adoption, herald the movers and shakers to the masses, and educate people in a way that’s not completely abstract and bamboozling.
This lovingly thought out and deeply strategic concept is far removed from “slapping glasses on a can”. This is a world-first: a uniquely immersive experience that gives Nouns a REAL foothold into the FMCG space whilst bringing new people into crypto that just wouldn’t have been interested before. We’d encourage any Nouners who really believe in this piece of feedback to dive back into the proposals, and have a look around. There’s SO much depth and utility to this thing, and it would be such a shame if we didn’t all get to move forward with it due to a simple misunderstanding.
We think that’s everything from the last bunch of feedback, but as above, if you’ve got anything further to add, let’s talk! Pop any questions, queries or reservations into the comments below and we’ll hash them out. If there’s sufficient demand, we’ll organise another AMA to get this all over the line and on-chain.